AGNTCon + MCPCon Europe 2026

At adidas Europe Market Tech, a lean team of architects and engineers are making a big difference, transforming 100+ applications by embedding AI agents into everyday workflows. We leverage AI with clear purpose to shape a new operating model to drive end-to-end efficiency and productivity at enterprise level.

In this session, we share our transformation journey, challenges we addressed and its impact on business, people & process. On the technical stack, we will enlighten you on:
– Production proven patterns for running AI tools in parallel, speedy deployment-ready applications, architecture reasoning and how we are accelerating our path to realising our north star.
– How we benefit from a hybrid AI architecture: cloud models for high-value reasoning, paired with locally hosted LLMs for implementation. How we balance cost, latency and efficiency at scale.
– What way architecture agents enable continuous, scalable visibility across complex application landscapes - turning static data into meaningful insights.

Ultimately, the way “Through sport, we have the power to change lives”, we believe “Through AI, we have the power to change the tech landscape to stay future-ready”