Two years ago, RL Nabors declared the browser dead. It's still here, but it's transforming. Crawler traffic now rivals human visits, AI answers are replacing the clicks that fed the open web, and browsers are evolving to be used by agents as well as humans.
Meanwhile, a US federal appeals court just ruled that when an AI assistant acts on a website at your direction, it's you visiting that site. Your agent is you.
The browser is transforming beyond a document reader and becoming an advocate that adapts to the user and acts on their behalf. Ads, commerce, search, and social will all be retooled accordingly, the biggest change to the web since the browser itself.
This keynote maps the shift and what to do about it today: expose your site's capabilities with WebMCP, host an MCP server, ship UI as MCP Apps. Then go home and recruit your frontend team, your API team, and your design system team. You're all allies now, building the agentic web.
